There are various ways we can employ in order to help our businesses secure more sales and earn more revenue. Some of them lean toward more traditional brick-and-mortar approaches, but as customer focus shifts towards online, so should your marketing.
How Explainer Videos Help Businesses
One of the things that people pay the most attention to online are videos. According to Hubspot, 65% of people who are currently not using video say they will, and 99% of those who already do, say they will not stop.
By 2020, it’s predicted that online videos will make up more than 80% of all consumer internet traffic. With these numbers, it’s hard to deny the impact that videos can have on your business.
Choosing the Right Explainer Videos for your Business
Knowing the power of video is just half the battle. The other is making sure that you choose the right one for your business. There are many options currently out in the market: Live Action, Whiteboard and 2D Animated Explainer Videos. Choosing the kind of explainer video can be impacted by many things but amongst the most important is the story you want to tell.
If you want to make your video seem more local, you can choose to go the live-action video route, with actors playing their role in specific settings, to show real people in real-life contexts. If you want something that stands out a bit more, whiteboard videos are unique in their style and easily recognisable on any platform.
However, if you would like something catchier and with more room for your brand to express more of its creativity, you might want to choose a 2D animated video. These videos can be customised from the ground up to match your branding and to expand on the possible stories you can tell. It’ll be expensive and difficult to show your brand in space with a live action video, but it’s entirely possible with an animated video.
If you are having a difficult time choosing which one is the best fit for your company, your best bet might be to reach out to a reputable video production company. A good video production company will take into account your reasons for making a video and help guide you make a decision that will help you tell your story.