The first question that we usually get asked is “how much does an explainer video cost?”
Makes sense, right?
How much does an explainer video cost?
The number one thing you’d want to figure out when looking to improve your marketing or website conversion rates is exactly how much it’ll cost you. And for many years, getting a video made for marketing purposes was just too expensive for many small- to medium-sized companies. And when it comes to animated videos, having affordable options was inconceivable.
The Rise of Animated Videos for Business
In 2006, things started to change with the arrival of YouTube and an increase in the number of animation software that allowed for more people to start creating not just your traditional live-action videos, but also animated videos that allowed brands to explore more when it comes to their branding and marketing goals. These two factors enabled more people to get into the video production space at lower cost to themselves and ultimately, their clients.
Nowadays, budgets for animated explainer videos can cost anywhere from $500 to $20,000. However, if you are looking to work with a reputable production company that can deliver the quality you need, a more realistic budget would be $2,000 to $10,000.
Getting the Best Animated Videos
When it comes to creating animated videos for your business, the amount you spend can truly make the difference in the quality that you get, not only of the video you receive in the end, but also the experience of sharing your vision and seeing it realized. Reputable video production studios provide not only the best animated videos fully customized to your brand and business, but they also provide exemplary customer service, making sure you are guided from the very first stage of the process up to the very last.
Usually, this would mean discussing with you what you would want to see in the final product, the style that you would like to employ in the video, as well as fine-tuning the flow of the story that you will be telling. Factor this in when making your decision as to which production company to go with—it might be tempting to go for the lowest offer, but might mean compromising in certain areas.