In today's digital world, animated explainer videos have become an effective tool for businesses to engage and communicate with their target audience. These videos can simplify complex ideas, highlight product features, and increase conversions. However, choosing the right animated explainer video production company can be a daunting task. In this blog post, we will discuss the key factors to consider when selecting a company that specializes in creating animated sales videos.
I. Define Your Goals and Objectives
Before embarking on your search for an animated explainer video production company, it's crucial to define your goals and objectives. Determine the purpose of your video, whether it's to increase brand awareness, explain a product/service, or drive conversions. Understanding your objectives will help you communicate your requirements effectively to potential video production companies.
II. Portfolio and Experience
When evaluating different animated explainer video production companies, take a close look at their portfolios and assess their experience. Review their previous projects to get a sense of their style, quality, and creativity. Consider whether their videos align with your brand's tone and aesthetics. Additionally, check if they have experience creating animated marketing and sales videos specifically, as these genres require a different approach than other types of videos.
III. Expertise in Animation Styles
Animated explainer videos can be created in various styles, such as 2D animation, 3D animation, whiteboard animation, motion graphics, and more. Look for a production company that has expertise in the animation style that suits your brand and message. A company with diverse animation capabilities can offer you more options and help you choose the style that best resonates with your target audience.
IV. Client Testimonials and Reviews
Client testimonials and reviews can provide valuable insights into the reputation and reliability of an animated explainer video production company. Search for testimonials on the company's website or third-party review platforms. Pay attention to comments regarding their professionalism, communication, adherence to deadlines, and overall client satisfaction. This feedback will give you an idea of the company's track record and customer experience.
V. Customization and Flexibility
Every business has unique needs and requirements. Ensure that the animated explainer video production company you choose is capable of delivering customized solutions. They should be open to understanding your vision and adapting their approach accordingly. Avoid companies that rely heavily on templates or pre-made assets, as it might result in generic and less impactful videos.
VI. Collaboration Process and Communication
The collaboration process and communication with the production company play a vital role in the success of your animated explainer video. Discuss the production workflow, including how they gather information, develop scripts, create storyboards, and incorporate your feedback. A transparent and efficient communication channel will ensure that your expectations are met throughout the production process.
VII. Pricing and Budget
When comparing different animated explainer video production companies, consider their pricing structure and how it aligns with your budget. While it's important to find a company that offers competitive pricing, remember that quality should not be compromised. Avoid choosing the cheapest option without considering the expertise and quality of the final product. A well-crafted animated explainer video can have a significant impact on your business, so invest wisely.
VIII. Turnaround Time and Deadlines
Time is of the essence when it comes to animated marketing video production. Inquire about the company's turnaround time and its ability to meet deadlines. A reliable production company should have a streamlined process in place to deliver videos within a reasonable timeframe. However, be wary of companies that promise exceptionally fast delivery, as it could indicate rushed production or compromised quality.
Conclusion
Choosing the right animated explainer video production company requires careful consideration of various factors. By defining your goals, reviewing portfolios, assessing expertise, considering client testimonials, emphasizing customization and communication, evaluating pricing, and ensuring timely delivery, you can make an informed decision that aligns with your business objectives. Remember, a well-executed animated explainer video can elevate your brand and help you achieve your marketing and sales goals.