2020 was a rough year but that doesn’t mean we can’t look to better years ahead. While we all faced many challenges last year, it was also a year of learning how to adapt, how to reach out without having to physically be there.
This new year can also become a year of growth and renewal for your company as it seeks to navigate the increasingly digital landscape. How though? With the many restrictions in place all over the world, how can one position a brand or create awareness of products?
Video has proven itself to be one of the most powerful way you can market your ideas, with 92% of marketers saying that video is an integral part of their marketing strategy in 2020.
Video’s ability to engage your customers through great physical distances is now unparalleled.
However, with restrictions currently in place all over the world, producing live videos is more difficult, costly and time consuming than ever before. That’s why we’re calling it: 2021 is the year of 2D animation video. Read on below to see why.
Ease of production
Live action videos need the following:
• actors
• lighting
• set
• make-up
• shooting permits
• props
If you go with a 2D animation video company to work on your explainer video, the need for all these various physical elements basically go away. This ensures that your video can be made at a much faster pace than you would with a live action video and without any of the logistic problems.
Engaging content
Being able to immediately capture your audience’s attention is always essential to a good explainer video. Because of this, 2D animated videos are great for having that colour and spark that makes a memorable video and if you hire a good 2D animation explainer video company, they’ll ensure that the video will incorporate all of your branding which customers will then remember.
Impossible becoming possible
Speaking of standing out, it’s hard to do that when there are so many videos out there, whether live action or animated. But with 2D animated videos, it becomes easier to bring to life the most creative of ideas. Whether in an office or out in outer space, a good 2D animation video company will be able to create a video according to your specifications often at a lower cost than that of a live action video.
Customized and handcrafted
Consistent branding is also key in making sure the video you create lines up with your company’s videos. With 2D animation, it’s very easy to not only create videos that are according to your branding, but to also change it should you update your branding materials in the future. An experienced 2D animation explainer video company should have plenty of experience in this area and will ensure that this is easily done should you ever need it.
As ease of production and creating customized and engaging content becomes ever more important, 2021 is set to become the year when you can take full advantage of the benefits video marketing brings to your business through 2D animation.