Updated: Apr 20
So you’ve finally decided to make an explainer video for your product or company. One thing you’ll quickly find out right after is that it is just one of many decisions you’ll have to make when it comes to adding an explainer video to your marketing plan.
But what is arguably the most important decision you can make with regards to your video is choosing the right explainer video company to bring your vision to life. After all, if you have never created a video before, you will need a team that can guide you and are able to provide valuable insight as to what sort of video fits best with your objectives.
Whether you have plenty of experience or are just a newcomer to explainer video production, below are a few pointers to help you choose the right explainer video company.
1. Choose a team that values your brand
There is no dearth of animation studios who can create an explainer video, but they are not all the same when it comes to what they prioritize. There are some who are focused on the payout rather than the product, for example.
So when evaluating a company, check how well their videos matches the branding of the company they made it for. A few questions you can ask yourself are as follows:
• Is the video on-brand for the company?
• Do the graphics look customised or handcrafted just for that company?
• Is the video cohesive and well-organised around brand identity?
The right 2D explainer video company for you will make sure to do their research and incorporate the information regarding your company into the video they create.
2. Choose a team that’s transparent with their process
The last thing you’d ever want to experience is being knee-deep in the process of creating the video and having the studio bail on you. That’s why you should always choose an explainer video production company that is able to provide a clear breakdown of their production and feedback process. You need to know what are potential bottlenecks and how you can avoid them.
You’ll also want to go with an explainer video company that provides you with a project manager, with whom you can communicate with. Whether you choose an explainer video company in USA or in another part of the globe, having a point person will allow you to be able to follow up or ask questions whenever you need clarifications.
3. Choose a team with a good track record
One of the first things you should ask for when shopping around for an explainer video company is a link to their portfolio. This will show you the type of companies they have produced videos for, the style of their videos and whether or not they can vary it according to client specification.
With these things in mind, finding the right explainer video production company should now be a less daunting task.