Updated: Mar 25
Hiring people is always a tricky thing and even more so when it comes to hiring animation studios to create a great video that talks about your brand or product to an international audience. It becomes even more important to know exactly what to look for.
That’s why we’ve compiled a list of things to check so you can hire the best animation studios
1. Check their portfolio
The best animation studios will have a professional portfolio, usually up on their website, in which you can see the quality of their work.
As you look through it, ask yourself a few questions:
Are they adaptable and able to produce a variety of art and animation styles?
Are they good storytellers?
Is the animation fluid and natural-looking?
Is the audio quality good?
Is the choice of music appropriate for the message they are trying to convey?
2. Consider the number of videos they’ve made
Experience is king when it comes to art and animation.
If the studio doesn’t have enough experience up their sleeves, chances are that they don’t have experience with working with different clients and their varying needs. The best animation studios will have a wide array of completed projects, for clients in different industries.
Choose those who display flexibility through their work. Studios that have a wide selection of videos in their portfolio have more experience than those with a a very small number.
3. Look for communication channels
There’s nothing worse than being in the middle of a project and having the people working on it just stop talking to you.
Go for studios that have people with the right project management skills. These are the ones who, when you initially talk to them, will right away walk you through the process of making a video from start to finish.
They will tell you of the major milestones so you will know when to expect updates from their side. They will also not be stingy with their time and give you communication channels through which you can receive updates according to your preference.
The importance of good communication channels will make itself more apparent especially when you need videos to be delivered on a strict deadline. The best animation studios will never leave you hanging.
4. Look for originality
Your video needs to stand out if you want your brand to be seen and remembered.
There are some animation studios who will be able to offer extremely affordable rates, at the cost of the originality of the art they use. These will often be pre-made artwork that every other video uses, with just the colors changing.
In order to stand out, yours need to be customised. Look at the videos they’re produced and the branding of those companies. Are they consistent with one another or does the video look generic?
Make sure to keep these tips in mind and you’ll be more confident in choosing the best animation studios for your video.