Now that more and more businesses are going online, choosing one to go with becomes somewhat of a daunting task, especially given the many considerations you’d need to take in order to ensure that you’re making the right choice. This is particularly important when you’re choosing someone to create something for your brand like an explainer video, which showcases your products or explains your processes.
So while there surely are plenty of options online, there are still some compelling reasons to go local, with a company that will be more aware of your specific localized needs as a company and the quirks of your specific target audience. That’s why here are the top 3 reasons to hire animated explainer video companies in the USA.
1. Relatability
Your audience’s ability to relate to your content is one of the biggest factor in whether the video you create resonates with them or not, especially when the products or services you provide cater to a specific way of living that your local culture encourages. This might be hard to nail when you’re not a local, living and breathing that same culture, and if done wrong, your video could come off as insincere or out of touch. So it might be best to consider a local explainer video company who is already familiar with the in’s and out’s of your local culture—they’ll be able to take advantage of this in coming with concepts. Take a look at Gritty—you think anyone outside of Philly get what that’s about?
2. Logistics
Sometimes you have time to do things, but what if the thing you need getting done just doesn’t fall into the same schedule you’re in? It can get tricky when it comes to projects that are all happening in varying time zones. This could work for bigger companies who are able to redirect resources in order to meet different schedules, but might be a bit more difficult if you’re the only one in your business who not only has to work during the day, but extend your schedule in order to work with your explainer video production company. In this case, it might be better to go for someone that works the same hours you do.
3. Government requirements
Sometimes, you just don’t have the time to sort out the additional paperwork that might be required when hiring internationally. Again, this is well and good for bigger companies that have legal and finance teams to pay close attention to the finer details of government requirements on taxation or local laws for contractors or consultants. However, there are some businesses who might not have the manpower to spare for ensuring that their contracts are all locally compliant. In cases like these, you might be better off going for an an explainer video company who are already aware of governmental requirements and have already successfully navigated local taxation laws.